<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>yieldtracker.com</title>
	<atom:link href="http://www.yieldtracker.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.yieldtracker.com</link>
	<description>Improving SEO ROI</description>
	<lastBuildDate>Thu, 26 Apr 2012 01:39:20 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	
		<item>
		<title>The Long Tail of Search</title>
		<link>http://www.yieldtracker.com/2012/04/the-long-tail-of-search/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-long-tail-of-search</link>
		<comments>http://www.yieldtracker.com/2012/04/the-long-tail-of-search/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 01:20:42 +0000</pubDate>
		<dc:creator>yieldtracker</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://yieldtracker.com/2012/04/12/the-long-tail-of-search/</guid>
		<description><![CDATA[WHITE PAPER THE LONG TAIL OF SEARCH Introduction &#38; recommendations BY TOM MICHIELS, TEAM LEADER SEARCH ENGINE ADVERTISING Introduction The phrase ‘The Long Tail’ was first coined by Chris Anderson in an October 2004 Wired1 magazine article to describe certain business and economic models such as Amazon.com and Netflix2. This landmark article covered how the [...]]]></description>
		<wfw:commentRss>http://www.yieldtracker.com/2012/04/the-long-tail-of-search/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Keyword Research</title>
		<link>http://www.yieldtracker.com/2012/04/keyword-research/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=keyword-research</link>
		<comments>http://www.yieldtracker.com/2012/04/keyword-research/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 01:20:16 +0000</pubDate>
		<dc:creator>yieldtracker</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://yieldtracker.com/2012/04/12/keyword-research/</guid>
		<description><![CDATA[Keyword Research White Paper What will I learn about doing a keyword research? Since keyword research forms the foundation of successful Search Engine Marketing (SEM) we have put the basics together in this white paper. We will answer the following questions: &#8211; What is keyword research and what use is it to me? - When [...]]]></description>
		<wfw:commentRss>http://www.yieldtracker.com/2012/04/keyword-research/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Creating a Retention Culture</title>
		<link>http://www.yieldtracker.com/2012/04/creating-a-retention-culture/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=creating-a-retention-culture</link>
		<comments>http://www.yieldtracker.com/2012/04/creating-a-retention-culture/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 01:19:47 +0000</pubDate>
		<dc:creator>yieldtracker</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://yieldtracker.com/2012/04/12/creating-a-retention-culture/</guid>
		<description><![CDATA[Creating a Retention Culture About the Author Dr. Jim Black is the president and CEO of SEM Works, one of the world&#8217;s leading enrollment management consulting firms. Black was a practitioner in the field for more than twenty years, has consulted with over 300 colleges and universities as well as technology companies such as Microsoft, [...]]]></description>
		<wfw:commentRss>http://www.yieldtracker.com/2012/04/creating-a-retention-culture/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CPA Performance Trends</title>
		<link>http://www.yieldtracker.com/2012/04/cpa-performance-trends/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=cpa-performance-trends</link>
		<comments>http://www.yieldtracker.com/2012/04/cpa-performance-trends/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 01:19:16 +0000</pubDate>
		<dc:creator>yieldtracker</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://yieldtracker.com/2012/04/12/cpa-performance-trends/</guid>
		<description><![CDATA[CPA Perfomance Trends on the Google Content Network Google Content Network &#124; White Paper The Google Content Network Google’s Content Network is a simple, cost-effective way to advertise on millions of high-quality news pages, topic-specific websites, and blogs. Google has partnered with global media outlets and niche publishers alike to create the largest online advertising [...]]]></description>
		<wfw:commentRss>http://www.yieldtracker.com/2012/04/cpa-performance-trends/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEM Copywriting</title>
		<link>http://www.yieldtracker.com/2012/04/sem-copywriting-2/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=sem-copywriting-2</link>
		<comments>http://www.yieldtracker.com/2012/04/sem-copywriting-2/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 01:18:17 +0000</pubDate>
		<dc:creator>yieldtracker</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://yieldtracker.com/2012/04/12/sem-copywriting-2/</guid>
		<description><![CDATA[SEO Copywriting White Paper What will I be learning about SEO copywriting? SEO copywriting is not easy. There are many things to take into account when writing good SEO copy. The tips &#38; tricks you&#8217;ll learn in this white paper answer, among others, the following questions: - How do I write good SEO copy and [...]]]></description>
		<wfw:commentRss>http://www.yieldtracker.com/2012/04/sem-copywriting-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>DoubleClick Ad Exchange’s Impact on Publisher Revenue</title>
		<link>http://www.yieldtracker.com/2012/04/doubleclick-ad-exchanges-impact-on-publisher-revenue/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=doubleclick-ad-exchanges-impact-on-publisher-revenue</link>
		<comments>http://www.yieldtracker.com/2012/04/doubleclick-ad-exchanges-impact-on-publisher-revenue/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 01:16:06 +0000</pubDate>
		<dc:creator>yieldtracker</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://yieldtracker.com/?p=199</guid>
		<description><![CDATA[DoubleClick Ad Exchange’s Impact on Publisher Revenue ￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼ ￼￼￼￼￼￼￼￼￼￼￼￼White Paper &#124; DoubleClick Ad Exchange ￼￼￼￼￼￼￼DoubleClick Ad Exchange’s Impact on Publisher Revenue Introduction In mid-2010, we published the results of a research study quantifying the impact of DoubleClick Ad Exchange on publishers’ effective CPMs (eCPM) for their unsold (or “pre-emptible”) ad space. Our analysis determined that [...]]]></description>
		<wfw:commentRss>http://www.yieldtracker.com/2012/04/doubleclick-ad-exchanges-impact-on-publisher-revenue/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AdWords Matching Options</title>
		<link>http://www.yieldtracker.com/2012/04/adwords-matching-options/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=adwords-matching-options</link>
		<comments>http://www.yieldtracker.com/2012/04/adwords-matching-options/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 01:12:08 +0000</pubDate>
		<dc:creator>yieldtracker</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://yieldtracker.com/2012/04/12/adwords-matching-options/</guid>
		<description><![CDATA[Complete Guide to AdWords Matching Options Selecting targeted keywords is the first step to setting up a PPC campaign in Google AdWords, but the keyword matching options that you use can also have a large impact on your success. There are five AdWords match types: Broad Match, Modified Broad Match, Phrase Match, Exact Match, and [...]]]></description>
		<wfw:commentRss>http://www.yieldtracker.com/2012/04/adwords-matching-options/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Leveraging SEM &#8211; Search Engine Marketing</title>
		<link>http://www.yieldtracker.com/2011/05/home/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=home</link>
		<comments>http://www.yieldtracker.com/2011/05/home/#comments</comments>
		<pubDate>Wed, 18 May 2011 01:38:26 +0000</pubDate>
		<dc:creator>yieldtracker</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[CPA]]></category>
		<category><![CDATA[CPC]]></category>
		<category><![CDATA[CPM]]></category>
		<category><![CDATA[CTR]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SMO]]></category>
		<category><![CDATA[YIELD]]></category>

		<guid isPermaLink="false">http://yieldtracker.wordpress.com/?p=1</guid>
		<description><![CDATA[When SEO is not enough]]></description>
		<wfw:commentRss>http://www.yieldtracker.com/2011/05/home/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

